From music to fashion, from commercial campaigns to editorial storytelling. Creating imagery that starts with understanding people before picking up the camera.
J Balvin and Marquitos
Shot on Chinatown, NYC
Rels B and Omar Alcaide
Shot on Love Love Flakk Visualizer's Set
About me
I was born in Mallorca, Spain, in 2002, and from an early age I discovered that photography was the most natural way for me to tell stories. At 18, I began my professional career creating content for Carmina Shoemaker, where I learned the importance of building a strong visual identity and paying attention to every detail throughout the creative process. At 20, I moved to Madrid to pursue my career as a photographer and filmmaker. What started as a personal leap soon became an opportunity to work within the music industry, touring with artists and documenting their lives through an honest and intimate perspective.
Over the years, this journey has led me to collaborate with some of Spain's leading creative agencies, record labels, brands and companies, producing visual work across music, fashion and commercial campaigns. Regardless of the project, my approach remains the same: creating imagery with purpose, personality and lasting impact. Today, I work across photography and filmmaking, partnering with artists, brands and agencies to create visual stories that feel authentic, timeless and emotionally engaging.
Walls
Movistar arena
2026
 
Saiko
sakura visualizers
2024
 
Ruslana
QUIEN SOY MUSIC VIDEO
2024
 
Pimp Flaco
dame luz music video
2026
Selected Clients
Artists
J Balvin, Russ, Rels B, Saiko, Álvaro de Luna, Abraham Mateo, Nil Moliner, Ruslana, Miriam Rodríguez, Marc Seguí, Walls, Xavibo, Pimp Flaco, Kinder Malo, Cupido, La Pantera, Abhir, Marquitos and many more
Selected Clients
Brands & Companies
Zara, Pull&Bear, Massimo Dutti, Inditex People, Warner Music Spain, Universal Music Spain, Sony Music Spain, Real Madrid, Uniqlo, Kiehl's, Kérastase, Lancôme, Loewe, One Dilemma
Some of them are creative collaborations with agencies including Socialmood, Wozere and Feels Like.
My approach
I don't see photography as simply capturing images. For me, it's about building identity through visual storytelling.
Every project begins long before the camera comes out. It starts by understanding the client, the context and the story that deserves to be told. Whether I'm documenting an artist on tour, producing a campaign for a brand or creating editorial work, every photograph and every frame is created with intention.
I believe the strongest visuals are the ones that feel honest. Images that don't just look beautiful, but leave a lasting impression.
Let's
Connect
Find me here
@mikephyton on Instagram
@mikephyton on Threads
Miki Picó on YouTube